Optimize Your Packaging

Snacking and mini-meals are replacing the traditional “three-squares”, with up to 50% of Americans snacking two to three times a day.  Companies have responded with single-serve, portable options of “healthier” foods and packaging design teams will need to continue to address structure, convenience and shelf appeal.  On-package graphics are an increasingly important element in communicating product benefits and convenience in this competitive category.  Packaging has evolved from a simple over-wrap to stylish, functional packaging that considers user experience.  The vast choices in single-serve include healthier options such as high protein, veggies/dip, chips/hummus, nuts, and nutrition bars.

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