Snacking and mini-meals are replacing the traditional “three-squares”, with up to 50% of Americans snacking two to three times a day. Companies have responded with single-serve, portable options of “healthier” foods and packaging design teams will need to continue to address structure, convenience and shelf appeal. On-package graphics are an increasingly important element in communicating product benefits and convenience in this competitive category. Packaging has evolved from a simple over-wrap to stylish, functional packaging that considers user experience. The vast choices in single-serve include healthier options such as high protein, veggies/dip, chips/hummus, nuts, and nutrition bars.
Allpax Anheuser-Busch appeal beer big-box brand branding convenience cooking design Dr. Michael Okoroafor environmentally farmers markets food packaging food quality foods food waste freshness functional games healthier innovation IoT marketing McCormick microwavable nostalgia Oculto packages packaging pacskaging pouches produce product products recycling retailers retro Sara Risch shoppers single-serve snacking sustainability trays vintage