Snacking and mini-meals are replacing the traditional “three-squares”, with up to 50% of Americans snacking two to three times a day. Companies have responded with single-serve, portable options of “healthier” foods and packaging design teams will need to continue to address structure, convenience and shelf appeal. On-package graphics are an increasingly important element in communicating product benefits and convenience in this competitive category. Packaging has evolved from a simple over-wrap to stylish, functional packaging that considers user experience. The vast choices in single-serve include healthier options such as high protein, veggies/dip, chips/hummus, nuts, and nutrition bars.
Is healthy snacking throughout the day the new norm?
