by Nathan Boucher | Feb 4, 2016 | Packaging
In today’s world where everyone is connected to the internet, there are so many ways for someone to find, review, and judge your product. With the new insights from McCormick’s Dr. Michael Okoroafor, VP of Global Packaging Innovation, I have been given a lot to think...
by Nathan Boucher | Feb 1, 2016 | Design, Packaging
Snacking and mini-meals are replacing the traditional “three-squares”, with up to 50% of Americans snacking two to three times a day. Companies have responded with single-serve, portable options of “healthier” foods and packaging design teams will need to...
by Nathan Boucher | Jan 19, 2016 | News, Packaging
Consumption of fruits and vegetables are on the rise, with 40% of consumers reporting they are eating more fresh produce. Farmers’ markets provide a tempting alternative to the local grocery chain. For many, it feels safer and smarter to buy local and support...
by Nathan Boucher | Jan 14, 2016 | Design, Packaging
Founded in 1852, Anheuser-Busch is one of the largest producers of beer in America. Surviving the prohibition era by producing brewer’s yeast, malt extract, and even ice cream, they have stood the test of time. Fast forward to 2016, and they still are inventing new...
by Nathan Boucher | Dec 24, 2015 | Design, Packaging, Sustainability
There’s no doubt that packaging is powerful. Packaging can make the difference between a sale or no sale, so it’s vitally important to get it right. Here are some great tips for finding the packaging that increases your chance of success. 1. Describe the...
by Nathan Boucher | Dec 24, 2015 | Packaging
Recycling has just received the app treatment. Plastic Technology Inc. has released a new app that will make finding and recycling your plastics the right way a breeze. The recycling industry has made it quite confusing when the customer is trying to decide whether...
